domo kun @ target - thoughts?

Went to Target today and saw they are heavily promoting domo kun - a common icon/fixture that is the mascot for NHK tv Japan. Has Target made another attempt to reach out to a new demographic (they also have Hello Kitty items)?

want :: cool kitty sleeper idea

available here

salt 'n' sound

Salt Sound Waves - Watch a funny movie here

mega fail

from fail blog